When it comes to building an ecommerce site on Joomla!, the options and capabilities are staggering.  Our last post about ecommerce covered the Top Joomla! E-commerce Solutions for different types of ecommerce endeavors.  But opening up shop online is serious business, and there are a lot of things that often get overlooked when it comes to starting a store.  Here’s a couple for getting your Joomla! E-commerce store online successfully!

Getting Paid

One of the most commonly overlooked things for any ecommerce store is, suprisingly, how you get paid!  Not that people forget they want to make money, but exactly how they collect that money from store purchases is often left until the last minute or forgotten all-together.  Obviously there are many ways to get paid - from taking a credit card using a merchant account, or using the popular Paypal services, to the many other checkout services including Google Checkout, 2Checkout, Moneybookers, and Amazon payment gateway just to name a few. Choosing the right services, and, more importantly, the right combination of services is critical, since choosing the wrong ones can leave potential buyers frustrated and stranded, with no easy way to pay for their purchases.

Attracting Visitors

While the old adage of “If you build it, they will come” may work in many areas, but the internet is not one of them.  Just putting together your shop and listing your products is only the beginning of your journey.  Getting your name out there, getting traffic to your site, and keeping the new visitors coming is a never ending process.  Along the way you’ll probably learn something about things like PPC, Adwords, SEO, Affiliates, and Conversions - all important aspects in the world on online marketing.  While you can definitely tackle a lot of things by yourself, and some of them are best left to you as the business owner, having a trusted team that’s been through the process time and again will only give you an edge over the competition.

Shipping is an important factor in any online business, since, unless you’re selling digital products,e verything has to get shipped!  Makign sure that you have a correct setup for easily getting orders shipped out on time, and not losing money on shipping is important.  Most Joomla! Ecommerce solutions offer an easy setup for shipping costs and calculations and will help you get the proper setup for whatever shipper you choose (USPS, UPS, FedEx, DHL, etc.). For those with international audiences advanced shopping carts like Virtuemart and RedShop can help you navigate international shipping costs and how to set that up.

Todays internet is an attractive market for many in getting into online ecommerce.  Joomla! Ecommerce systems help you get set up, and manage your store with ease, and help you work out all the details along the way.  Whether it is setting up a new store, strategizing and assisting with your ongoing marketing plan, or helping you support and navigate the details of a thriving ecommerce store, having an experienced team like CNP Integrations can go a long way in making your life easier, and helping you grow your business!